The evolution of website development has been driven by click counters; this is how titles are constructed. The same applies to content, which is usually optimized for search engines and keywords, rather than for the user or the presentation of the information.
I propose a reasonable disregard for some SEO guidelines and a focus on content that genuinely interests the website visitor, based on a flyer model that presents the information. This model has been effective in the real world for over 50 years.
The content and format should be optimized not for search engines, but for the viewer or reader, who is often already a customer or user contact, simply looking for some additional information or services.